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Aaron Lacona

5 Years of Experience
Broker

Aaron Lacona is a registered investment advisor at Principal Advised Services, based in W Des Moines, IA, with 5 years of industry experience. Aaron operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Retirement Planning. Their firm serves 16,940 clients with $890M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
225 advisors
Number of Clients
16,940 clients
Average Client Portfolio
$52K average
Assets Under Management
$887.3M

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Principal Advised Services offers a Managed Account Service where they manage your retirement account for you. The annual fee is up to 0.50% of the daily value of your account. This fee is deducted monthly. The exact fee is negotiable by your employer's retirement plan sponsor and may depend on factors like the number of participants, plan assets, and whether the plan uses Principal's own investment funds. There may be a free trial period.

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Location

W Des Moines, IA

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Aaron works as a Retirement Consultant for Principal Advised Services, offering investment advice to retirement plan participants. This activity is investment-related and takes up nearly all of Aaron's time.

Employment History
Current Registrations
Principal Advised Services
August 2024 - Present · 1 yr 8 mos
Principal Securities, INC.
March 2023 - Present · 3 yrs 1 mo
Principal Securities, INC.Broker
March 2023 - Present · 3 yrs 1 mo
Previous Registrations
Principal Securities, INC.
March 2023 - November 2023 · 8 mos
Wells Fargo Clearing Services, LLC
October 2019 - July 2021 · 1 yr 9 mos
Wells Fargo Clearing Services, LLCBroker
August 2019 - July 2021 · 1 yr 11 mos
State Registrations51 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.