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Heidi Hershman

24 Years of Experience
Sells Insurance

Heidi Hershman is a registered investment advisor at Hbw Advisory Services LLC, based in Simi Valley, CA, with 24 years of industry experience. Heidi operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Charitable Giving, Education Planning, Estate Planning, Investment Management, and 1 more. Their firm serves 13,864 clients with $1.7B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
68 advisors
Number of Clients
13,864 clients
Average Client Portfolio
$126K average
Assets Under Management
$1.7B

Fee Structure

HBW Advisory Services charges an annual fee based on a percentage of the assets they manage for you, but the brochure does not specify the exact percentage. The fee is determined by factors like the amount you invest, the complexity of your investments, and your financial goals. The fee is typically paid quarterly. HBW also has an online portfolio management platform with fees up to 1.50% annually.

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Location

2655 1st Street, Suite 250, Simi Valley, CA, 93065

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Heidi is an investment advisory representative at HBW Advisory Services LLC, dedicating about a quarter of her time. She also sells fixed insurance products, including life, disability, annuities, and long-term care, and is a registered representative with HBW Partners. Finally, Heidi is the president of the board at a private Jewish day school, spending minimal time on this role.

Employment History
Current Registrations
Hbw Advisory Services LLC
December 2011 - Present · 14 yrs 4 mos
Previous Registrations
Cetera Investment Advisers LLC
June 2023 - August 2025 · 2 yrs 2 mos
Cetera Wealth Services, LLCBroker
June 2017 - August 2025 · 8 yrs 2 mos
Cetera Advisor Networks LLC
June 2017 - June 2023 · 6 yrs
Hbw Securities LLCBroker
September 2011 - July 2017 · 5 yrs 10 mos
PFS Investments INC.Broker
May 2001 - September 2011 · 10 yrs 4 mos
State Registrations2 states
CATX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.