AF
AF

Alex Froloff

10 Years of Experience
Broker

Alex Froloff is a registered investment advisor at Wedbush Securities INC., based in Pasadena, CA, with 10 years of industry experience. Their practice areas include Financial Planning & Coaching, Investment Management. Their firm serves 10,048 clients with $5.7B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
225 advisors
Number of Clients
10,048 clients
Average Client Portfolio
$566K average
Assets Under Management
$5.7B

Fee Structure

Minimum Investment:$25K
Minimum Annual Fee:$250

Wedbush Securities offers investment management through several programs. The fees are based on a percentage of the assets managed and are billed quarterly in advance. The minimum account size is generally $25,000, but exceptions can be made. Fees are negotiable.

Typical fees for the DMI-IC, SDI-IC, MMA, SMA, and UMA accounts are:

  • Up to $250,000: 3.00% per year
  • $250,001 to $500,000: 2.80% per year
  • $500,001 to $1,000,000: 2.50% per year
  • $1,000,001 to $3,000,000: 1.90% per year
  • $3,000,001 to $5,000,000: 1.60% per year
  • $5,000,001 and above: Negotiable

There is a minimum quarterly fee of $62.50 ($250 annually) for DMI-IC accounts and $125 ($500 annually) for SDI-IC accounts. For MMA, SMA, and UMA accounts, there is a minimum quarterly fee of $250 ($1,000 annually).

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Location

225 S Lake Ave Penthouse, Pasadena, CA, 91101

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Alex works as an Uber Eats delivery driver with his son. This activity is not investment-related and takes a few hours per week.

Employment History
Current Registrations
Wedbush Securities INC.Broker
November 2024 - Present · 1 yr 5 mos
Wedbush Securities INC.
November 2024 - Present · 1 yr 5 mos
Previous Registrations
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
December 2021 - November 2024 · 2 yrs 11 mos
Merrill Lynch, Pierce, Fenner & Smith Incorporated
December 2021 - November 2024 · 2 yrs 11 mos
Principal Securities, INC.
August 2016 - August 2020 · 4 yrs
Principal Securities, INC.Broker
June 2016 - August 2020 · 4 yrs 2 mos
M Holdings Securities, INC.Broker
February 2011 - May 2013 · 2 yrs 3 mos
State Registrations4 states
CANYTXWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.