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Alex Gregory Froloff

10 Years of Experience
Broker
Areas of Practice
Investment ManagementFinancial Planning & CoachingHigh Net Worth
Compensation
Commission-BasedFee-Only (AUM)Fixed/Hourly
Firm Size
218 advisors
Number of Clients
10,099 clients
Average Client Portfolio
$568K average
Assets Under Management
$5.7B

Fee Structure

Minimum Investment:$25K
Financial Planning:Charged separately
AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $250K3.00%
$250K - $500K2.80%
$500K - $1.0M2.50%
$1.0M - $3.0M1.90%
$3.0M - $5.0M1.60%
$5M+1.60%

Fees negotiable for accounts over $5,000,001.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
Minimum Annual Fee:$250
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Location

225 S Lake Ave Penthouse, Pasadena, CA, 91101

Get directions

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Alex works as an Uber Eats delivery driver with his son. This activity is not investment-related and takes a few hours per week.

Employment History
Current Registrations
Wedbush Securities INC.Broker
November 2024 - Present · 1 yr 3 mos
Wedbush Securities INC.
November 2024 - Present · 1 yr 3 mos
Previous Registrations
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
December 2021 - November 2024 · 2 yrs 11 mos
Merrill Lynch, Pierce, Fenner & Smith Incorporated
December 2021 - November 2024 · 2 yrs 11 mos
Principal Securities, INC.
August 2016 - August 2020 · 4 yrs
Principal Securities, INC.Broker
June 2016 - August 2020 · 4 yrs 2 mos
M Holdings Securities, INC.Broker
February 2011 - May 2013 · 2 yrs 3 mos
State Registrations4 states
CANYTXWY
AdvisorBrokerBoth
Exams
No exam information available for this advisor.
Alex Gregory Froloff - Financial Advisor | TrueAdvisor