LH
LH

Louis Hershman

29 Years of Experience
BrokerSells Insurance

Louis Hershman is a registered investment advisor at Madison Avenue Securities, LLC, based in Coopersburg, PA, with 29 years of industry experience. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 3 more. Their firm serves 14,528 clients with $2B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
237 advisors
Number of Clients
14,528 clients
Average Client Portfolio
$140K average
Assets Under Management
$2.0B

Fee Structure

Minimum Investment:$15K
Planning is included in investment management (also available separately)

Madison Avenue Securities (MAS) offers several investment management programs with different fee structures:

  • Fee Plus Transaction Charge Program: You'll pay a management fee (0.50% to 2.00% annually) plus transaction charges for buying and selling securities.
  • Standard Wrap Program: You'll pay a "wrap fee" (0.50% to 2.25% annually) based on the value of your investments. This fee covers advisory, brokerage, and custodial services.
  • Low-Minimum Wrap Program: (No longer accepting new accounts) You'll pay a "wrap fee" (0.50% to 2.25% annually) based on the value of your investments. This fee covers advisory, brokerage, and custodial services.
  • AE Wealth Management Program: You'll pay a wrap fee up to 2.5% annually, which includes advisory, brokerage, and custodial services. This program also offers strategies managed by third-party investment managers.
  • Envestnet Program: You'll pay a wrap fee up to 2% annually, which includes advisory, brokerage, and custodial services. Fees attributable to Envestnet and the manager depend on the specific program/portfolio the account is invested in and may range anywhere between 0.10% - 2.31%.

Fees are negotiable and may vary depending on account size and other factors.

Loading...

Location

6666 Passer Road, Suite 4, Coopersburg, PA, 18036

Get directions

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

Learn about disclosures →
Other Business ActivitiesSells Insurance

Louis is an Investment Advisor Representative at Oaktree Advisors, LLC, dedicating about 10-20% of his time to investment management. He is also a licensed insurance agent at Oaktree Advisors, LLC, selling fixed annuities, FIA's, and life insurance, spending a few hours per week on this activity.

Employment History
Current Registrations
Madison Avenue Securities, LLCBroker
February 2025 - Present · 1 yr 2 mos
Oaktree Advisors LLC
October 2013 - Present · 12 yrs 6 mos
Previous Registrations
Pks Advisory Services, LLC
August 2009 - December 2013 · 4 yrs 4 mos
Purshe Kaplan Sterling InvestmentsBroker
August 2009 - February 2025 · 15 yrs 6 mos
Raymond James Financial Services Advisors, INC
January 2009 - August 2009 · 7 mos
Raymond James Financial Services
January 2006 - January 2009 · 3 yrs
Integrated Asset Management, INC.
April 1998 - December 2005 · 7 yrs 8 mos
Raymond James Financial Services, INC.Broker
September 1996 - August 2009 · 12 yrs 11 mos
PFS Investments INC.Broker
June 1996 - September 1996 · 3 mos
State Registrations2 states
NJPA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.