What "Average Client Portfolio" Tells You About an Advisor

We calculate “average client portfolio” by dividing a firm's total assets by their number of client accounts. It tells you who the advisor typically works with. You want to be in the ballpark—if their average client has $5M and you have $200K, you're probably not the client they built their practice around.

What the ranges mean

Under $250K: Often newer advisors building their practice, or firms using more standardized and automated approaches. Minimums tend to be low.

$250K–$500K: The middle market. You'll get comprehensive planning, personalized attention, and reasonable fees. This is where most people land.

$500K–$1M: More sophisticated planning—custom investment strategies, tax and estate expertise. Established advisors with comprehensive services.

$1M–$5M: High-net-worth territory. Expect white-glove service, direct advisor access, and advanced tax strategies.

$5M+: Dedicated teams, alternative investments, multi-generational planning, and institutional-level access.

The sweet spot is finding an advisor whose average client looks roughly like you—you'll get appropriate attention from someone who understands your level of complexity.

Find advisors who work with clients like you