RB
CFP
RB
CFP

Richard Baer

47 Years of Experience
3 DisclosuresBrokerSells Insurance

Richard Baer is a CFP-designated registered investment advisor at Integrity Alliance, LLC, based in Los Gatos, CA, with 47 years of industry experience. Richard operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

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Location

459 Monterey Ave, Suite 100, Los Gatos, CA, 95030

Get directions

History

Regulatory History (3)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
August 2020
Settled
Customer Dispute
September 2019
Settled
Customer Dispute
June 2018
Settled
Other Business ActivitiesSells Insurance

Richard owns 459 Monterey Avenue LLC, a real estate venture, dedicating minimal time. He also owns Baer and Bunger Financial and Insurance Services, where he is involved in insurance sales for about a quarter of his time, and Legacy Capital Group California, a registered investment advisor, taking nearly full-time.

Employment History
Current Registrations
Integrity Alliance, LLC.Broker
November 2025 - Present · 5 mos
Legacy Capital Group California, INC.
July 1997 - Present · 28 yrs 9 mos
Previous Registrations
React Investment Solutions, LLC
June 2015 - December 2023 · 8 yrs 6 mos
Lion Street Financial, LLCBroker
January 2015 - November 2025 · 10 yrs 10 mos
NFP Advisor Services, LLCBroker
June 1997 - January 2015 · 17 yrs 7 mos
Royal Alliance Associates, INC.Broker
January 1994 - June 1997 · 3 yrs 5 mos
Cypress Capital CorporationBroker
December 1992 - January 1994 · 1 yr 1 mo
Manequity, INC.Broker
March 1986 - June 2000 · 14 yrs 3 mos
Lefcourt Financial Group, INC.Broker
May 1980 - December 1992 · 12 yrs 7 mos
Manequity, INC.Broker
February 1978 - December 1979 · 1 yr 10 mos
State Registrations18 states
AKAZCACOCTFLHIINMDMTNCNVNYOHORTXWAWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Richard Baer - Financial Advisor | TrueAdvisor