HE
CFP
HE
CFP

Haley Ellis

7 Years of Experience
Broker

Haley Ellis is a CFP-designated registered investment advisor at The Strategic Financial Alliance, based in Vienna, VA, with 7 years of industry experience. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 2 more. Their firm serves 1,394 clients with $470M in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
115 advisors
Number of Clients
1,394 clients
Average Client Portfolio
$338K average
Assets Under Management
$470.9M

Fee Structure

Minimum Investment:$25K

SFA offers investment management through several programs:

  • Strategic Choice Program: Fees are based on a percentage of your portfolio. You can choose an all-inclusive option where the fee covers both advisory services and transaction costs, or a non-inclusive option where you pay transaction fees separately. The exact fee is negotiated with your advisor.
  • C-Share Mutual Fund Management Program: A 1% annual fee is deducted from your mutual fund account.
  • Co-Advisory Programs: SFA works with third-party managers like Orion Portfolio Solutions and BAM Advisory Services. Fees vary by program and are detailed in their respective brochures. SFA also charges an additional advisory fee, but the total fees will not exceed 2.0%.
  • Manager Selection Programs: SFA assists in selecting third-party managers. Fees are detailed in the manager's brochures.
  • Third-Party Asset Managers: SFA recommends third-party asset managers. Fees generally range from 0.10% to 2.50% annually, depending on the program, account size, and services covered.

SFA may receive a portion of the fees charged by third-party managers.

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Location

374 Maple Avenue East, Suite 204, Vienna, VA, 22180

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

Learn about disclosures →
Other Business Activities

Haley is a Community Awareness Coordinator for the Financial Planning Association NexGen and an employee of Dental 401(k) and Allegiance Financial Group Advisory Services. At Allegiance Financial Group Advisory Services, Haley works as a Financial Planner & Integrator full-time.

Employment History
Current Registrations
The Strategic Financial Alliance, INC.Broker
November 2022 - Present · 3 yrs 5 mos
Allegiance Financial Group
November 2022 - Present · 3 yrs 5 mos
Previous Registrations
Newedge Advisors
October 2022 - October 2022 · 0 mos
Newedge Securities, INC.Broker
October 2022 - October 2022 · 0 mos
Allegiance Financial Group
September 2021 - September 2022 · 1 yr
Acorn Financial Advisory Services, INC.
January 2019 - October 2021 · 2 yrs 9 mos
The Strategic Financial Alliance
November 2018 - December 2018 · 1 mo
The Strategic Financial Alliance, INC.Broker
August 2018 - September 2022 · 4 yrs 1 mo
State Registrations2 states
NCVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Haley Ellis - Financial Advisor | TrueAdvisor