GP
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Gretchen Prince

10 Years of Experience
Broker

Gretchen Prince is a registered investment advisor at The Sterling Group, based in Pasadena, CA, with 10 years of industry experience. Gretchen operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Charitable Giving, Education Planning, Estate Planning, and 4 more. Their firm serves 270 clients with $400M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4 advisors
Number of Clients
270 clients
Average Client Portfolio
$1.5M average
Assets Under Management
$396.6M

Fee Structure

Minimum Investment:$1M
Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.25%
$500K - $1000K0.95%
$1.0M - $2.5M0.80%
$2.5M - $5.0M0.65%
$5.0M - $10.0M0.50%
$10M+0.40%

The maximum annual advisory fee is 1.75% and is negotiable between The Sterling Group and the client.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

225 S. Lake Avenue, Suite 1075, Pasadena, CA, 91101

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Gretchen works as a notary and provides tax preparation/accounting services, each taking minimal time. She also provides investment advisory services through The Sterling Group, dedicating nearly full-time hours, and owns rental real estate, requiring minimal time.

Employment History
Current Registrations
The Sterling Group
February 2023 - Present · 3 yrs 2 mos
LPL Financial LLC
February 2016 - Present · 10 yrs 2 mos
LPL Financial LLCBroker
February 2016 - Present · 10 yrs 2 mos
State Registrations1 state
CA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Gretchen Prince - Financial Advisor | TrueAdvisor