GR
CFP
GR
CFP

Gregory Rice

22 Years of Experience
Meridian, ID

Gregory Rice is a CFP-designated registered investment advisor at Enduring Wealth Management, LLC, based in Meridian, ID, with 22 years of industry experience. Gregory operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Charitable Giving, Education Planning, Estate Planning, and 6 more. Their firm serves 173 clients with $170M in assets under management.

Compensation
Fee-Only (% of Portfolio)
Firm Size
1 advisor
Number of Clients
173 clients
Average Client Portfolio
$992K average
Assets Under Management
$171.7M

Fee Structure

Minimum Investment:None
Planning is included in investment management
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.00%

Fees are negotiable. Financial planning and retirement planning are included in the asset management fee with no additional cost.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Meridian, ID

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Enduring Wealth Management, LLC
July 2025 - Present · 9 mos
Previous Registrations
Raymond James & Associates, INC.
January 2018 - August 2025 · 7 yrs 7 mos
Raymond James & Associates, INC.Broker
January 2018 - August 2025 · 7 yrs 7 mos
UBS Financial Services INC.Broker
August 2006 - January 2018 · 11 yrs 5 mos
UBS Financial Services INC.
August 2006 - January 2018 · 11 yrs 5 mos
Piper Jaffray & CO.
September 2003 - August 2006 · 2 yrs 11 mos
Piper Jaffray & CO.Broker
September 2003 - August 2006 · 2 yrs 11 mos
State Registrations1 state
ID
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Gregory Rice - Financial Advisor | TrueAdvisor