DL
CFP
DL
CFP

Daniel Luke

25 Years of Experience
BrokerSells Insurance

Daniel Luke is a CFP-designated registered investment advisor at Diversify Wealth Management, LLC, based in Sandy, UT, with 25 years of industry experience. Daniel operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Financial Planning & Coaching, High Net Worth, Investment Management, and 2 more. Their firm serves 4,997 clients with $2.5B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
72 advisors
Number of Clients
4,997 clients
Average Client Portfolio
$506K average
Assets Under Management
$2.5B

Fee Structure

Diversify Wealth Management offers investment management through several platforms, each with different fee structures. Fees are negotiated with your advisor and can vary. Here's a breakdown:

  • Advisor Managed Solutions (AMS): Fees are a percentage of your portfolio, up to 1.75% annually. Billing methods include fixed percentage, linear fee schedule, and tiered fee schedule.
  • Outside Managed Solutions (OMS): Fees are generally billed by the outside money manager, but Diversify may also charge an advisory fee, up to 1.75% annually.
  • Diversify Managed Solutions (DMS): You'll pay an advisory fee (up to 1.75%) plus a strategy fee, combined into a single fee.
  • Wealth Accumulator Strategy: Fees are negotiated, not to exceed 1.00%.
  • Variable Managed Solutions (VMS): Fees are negotiated, not to exceed 1.50%.
  • TownSquare Managed Solutions (TMS): Fees are generally billed by the third-party money manager, with a portion paid to Diversify. The advisory fee is negotiated, up to 1.75% annually.
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Location

9017 S Riverside Dr., Suite 210, Sandy, UT, 84070

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Daniel is the CEO of Diversify Inc. (financial planning) and Diversify Insurance Inc. He also has several other business activities, including real estate, home loans, non-profit work, holding companies, and investments, each taking a small percentage of his time.

Employment History
Current Registrations
Diversify Wealth Management, LLC
March 2024 - Present · 2 yrs 1 mo
Diversify Advisory Services, LLC
September 2023 - Present · 2 yrs 7 mos
Dfpg Investments, LLCBroker
May 2011 - Present · 14 yrs 11 mos
Previous Registrations
Cedar Crest Advisors, LLCBroker
January 2016 - April 2018 · 2 yrs 3 mos
Dfpg Investments, LLC
March 2015 - February 2024 · 8 yrs 11 mos
Diversify Wealth Management, INC.
December 2013 - November 2015 · 1 yr 11 mos
Ljcooper Capital Management, LLC
October 2011 - October 2014 · 3 yrs
Dfp Advisors, INC.
January 2006 - August 2011 · 5 yrs 7 mos
Omni Brokerage, INC.Broker
August 2004 - April 2011 · 6 yrs 8 mos
Mony Securities Corporation
February 2004 - August 2004 · 6 mos
Mony Securities CorporationBroker
January 2001 - August 2004 · 3 yrs 7 mos
State Registrations47 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKYMAMDMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTXUTVAVTWAWIWVWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.