EH
EH

Eric Hornyak

25 Years of Experience
Sells Insurance

Eric Hornyak is a registered investment advisor at Secure Asset Management, L.L.C., based in Troy, MI, with 25 years of industry experience. Eric operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 3 more. Their firm serves 4,714 clients with $890M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
54 advisors
Number of Clients
4,714 clients
Average Client Portfolio
$189K average
Assets Under Management
$890.0M

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

SAM offers investment management services where they manage your investments based on your goals and risk tolerance. SAM may also use trading signals from third-party money managers to make investment decisions. The annual fee for SAM's investment management is negotiable, with a maximum of 2% of the value of your investments, or 0.50% quarterly. When SAM utilizes trading signals from unaffiliated third-party money managers, SAM charges 0.750% annually, or 0.1875% quarterly. A portion of this fee is paid to the third-party manager, up to 0.50%.

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Location

2565 West Maple Rd, Troy, MI, 48084

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Eric owns Hornyak Financial Group, selling and servicing life, health, property, and casualty insurance since 2006. He also monitors investments as an advisor with Secure Asset Management (a few hours per week) and is an insurance representative with Secure Investors Group (minimal time).

Employment History
Current Registrations
Secure Asset Management, L.L.C.
February 2026 - Present · 2 mos
Previous Registrations
Aurora SecuritiesBroker
June 2017 - February 2026 · 8 yrs 8 mos
Secure Asset Management, L.L.C.
September 2016 - February 2026 · 9 yrs 5 mos
Concorde Asset Management, LLC
April 2011 - September 2016 · 5 yrs 5 mos
Concorde Investment Services, LLCBroker
April 2011 - September 2016 · 5 yrs 5 mos
Professional Asset Management, INC.Broker
March 2007 - April 2011 · 4 yrs 1 mo
Echotrade LLCBroker
April 2006 - July 2006 · 3 mos
Rosenthal Collins Equities, L.L.C.Broker
August 2005 - January 2006 · 5 mos
E*trade Capital Markets LLCBroker
November 2001 - August 2005 · 3 yrs 9 mos
Turning Point Securities, LLCBroker
August 2001 - October 2001 · 2 mos
Billings Equities, INC.Broker
May 1998 - December 1999 · 1 yr 7 mos
State Registrations1 state
MI
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.