LA
LA

L Atherton

31 Years of Experience
Sells Insurance

L Atherton is a registered investment advisor at C2 Private Wealth, based in Novi, MI, with 31 years of industry experience. L operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, High Net Worth, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 1,068 clients with $1.2B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
11 advisors
Number of Clients
1,068 clients
Average Client Portfolio
$1.1M average
Assets Under Management
$1.2B

Fee Structure

Minimum Investment:$500K
Planning is included in investment management (also available separately)

C2 Private Wealth manages your investment accounts for a fee, but the brochure does not specify the exact percentage charged. The fee will be documented in your advisory agreement. In addition to C2's fee, you will also pay a platform fee to AssetMark, which ranges from 0.00% to 0.50%. Certain taxable accounts may also be enrolled in a tax-loss harvesting service for an additional 0.05% fee. C2 also offers limited advisory services for assets held in employer-sponsored plans for a fee not to exceed 0.74% annually.

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Location

29409 Haggerty Road, Suite 200, Novi, MI, 48377

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

L is an insurance agent at Strategic Planning Advisors, Inc. since March 2021, providing insurance sales and services. This activity takes about half of L's time.

Employment History
Current Registrations
C2 Private Wealth
March 2021 - Present · 5 yrs 1 mo
Previous Registrations
Charles Schwab & CO., INC.
August 2011 - January 2021 · 9 yrs 5 mos
Charles Schwab & CO., INC.Broker
August 2011 - January 2021 · 9 yrs 5 mos
Chase Investment Services CORP.
September 2010 - July 2011 · 10 mos
Chase Investment Services CORP.Broker
July 2010 - July 2011 · 1 yr
Strategic Advisers, INC.
May 2010 - July 2010 · 2 mos
Fidelity Brokerage Services LLCBroker
July 1996 - July 2010 · 14 yrs
Mcdonald & Company Securities, INC.Broker
October 1994 - June 1996 · 1 yr 8 mos
State Registrations1 state
MI
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.