JM
CFP
JM
CFP

James Mars

39 Years of Experience
2 DisclosuresSells Insurance

James Mars is a CFP-designated registered investment advisor at Balefire, LLC, based in Dallas, TX, with 39 years of industry experience. James operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Estate Planning, Financial Planning & Coaching, High Net Worth, and 2 more. Their firm serves 2,524 clients with $1.2B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
37 advisors
Number of Clients
2,524 clients
Average Client Portfolio
$490K average
Assets Under Management
$1.2B

Fee Structure

Balefire offers ongoing investment management services based on your individual goals, objectives, time horizon, and risk tolerance. Balefire seeks to design investment strategies utilizing your current financial situation to construct a portfolio designed to match your investment goals. Fees for investment management are calculated as a percentage of the value of your portfolio, including cash, and are collected in advance each quarter.

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Location

14221 Dallas Parkway, Suite 100, Dallas, TX, 75254

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Civil Bond
November 1998
Customer Dispute
August 1997
Settled
Other Business ActivitiesSells Insurance

James is the CEO of Fuse Partners, LLC DBA VisonPoint Advisory Group, dedicating full-time hours to this role. He also owns James Marshall LLC for personal expenses and spends minimal time on it, and sells fixed insurance products through Fixed Insurance and Lion Street Insurance, spending a few hours per week on each.

Employment History
Current Registrations
Balefire, LLC
January 2024 - Present · 2 yrs 3 mos
Previous Registrations
Purshe Kaplan Sterling InvestmentsBroker
June 2022 - June 2025 · 3 yrs
LPL Financial LLC
October 2013 - June 2022 · 8 yrs 8 mos
LPL Financial LLCBroker
October 2013 - June 2022 · 8 yrs 8 mos
Fuse Partners, LLC
September 2013 - December 2023 · 10 yrs 3 mos
Securian Financial Services, INC.
September 2002 - October 2013 · 11 yrs 1 mo
Cauldwell Financial Group INC
January 1999 - July 2008 · 9 yrs 6 mos
Securian Financial Services, INC.Broker
August 1987 - October 2013 · 26 yrs 2 mos
Vsr Financial Services, INC.Broker
May 1986 - September 1987 · 1 yr 4 mos
State Registrations1 state
TX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.